Sell Your Rolex GMT-Master Watch | Expert Buyer in the Hamptons, New York | Glenn Bradford Fine Jewelry
Glenn Bradford Fine Jewelry · Southampton & New York
Sell Your
Rolex GMT-Master.
From a 1954 ref. 6542 Bakelite Pepsi to a current 126720VTNR Sprite — we purchase every GMT-Master and GMT-Master II ever produced. Pepsi specialists, with ref. 1675 as our personal collecting passion.
Pepsi Specialists
Ref. 1675 Our Favorite
6542 Bakelite
All GMT-Master & GMT-Master II
Batman · Root Beer · Sprite
1954
First GMT-Master
Pepsi
Our Personal Specialty
40 Yrs
GBFJ Collector Experience
As Seen In
Forbes · The New York Times · Social Life Magazine · Hamptons Magazine
Start Your Evaluation
Get a Fair Offer for Your GMT-Master
Submit your details below. We respond within 24 hours. For vintage references — especially 6542 Bakelite or gilt-dial 1675 Pepsis — please include the dial type, bezel color, crown guard style, and any known service history.
Your information is held in strict confidence. No obligation to sell. We respond within 24 hours.
What We Buy
Every GMT-Master Ever Made
Ref. 1675 — The Pepsi GMT-Master & Our Personal Favorite
1959–1980 · Cal. 1565 / 1575 · 40mm · Steel, Two-Tone, Gold · Pepsi, Black, Root Beer
The definitive vintage GMT-Master. Twenty-one years in production, extraordinary variation across dial types (gilt, matte, gloss), crown guard styles (pointed to rounded), and bezel configurations. We are passionate 1675 Pepsi collectors — we know each sub-variant as a collector knows them, not as a generalist dealer. Gilt-dial pointed-crown-guard examples from the early 1960s command the strongest premiums. The rare "Pink Panther" fuchsia bezel and every Root Beer and gold configuration all purchased with full appreciation of what makes each example significant.
Ref. 6542 — The Original GMT-Master ("Pussy Galore")
1954–1959 · Cal. 1036 / 1065 / 1066 · Bakelite Pepsi bezel · No crown guards · Pan Am commission
The watch that started it all — built at Pan American Airways' request for pilots tracking two time zones. Immediately identifiable by its Bakelite (resin) Pepsi bezel and absent crown guards. Bakelite proved too fragile for a tool watch and most original bezels were replaced; an intact Bakelite 6542 is one of the rarest surviving original components in all of vintage Rolex collecting. The dial's radium lume was frequently serviced away. Acquired its "Pussy Galore" nickname from actress Honor Blackman, who wore one in the 1964 Bond film Goldfinger. All 6542 examples purchased; the gold 6542/8 is rarer still.
Ref. 16750 — Transitional GMT-Master
1981–1988 · Cal. 3075 (quickset date) · Pepsi, Black, Root Beer · Matte & gloss transitional dials
The 16750 bridged the vintage 1675 and the modern 16700: quickset date, doubled water resistance to 100m, and the transition from matte to glossy lacquer dials. Early glossy examples are known to develop hairline "spider" cracks — a peculiarity collectors prize. The ref. 16750 gained cultural visibility through Tom Selleck's on-screen appearances wearing one throughout the 1980s. The two-tone 16753 in Root Beer carries the Clint Eastwood association from its 1675/3 predecessor. All configurations purchased across steel (16750), gold (16758), and two-tone (16753).
Ref. 16700 — Final GMT-Master
1988–1999 · Cal. 3175 · Pepsi or Black · Sapphire crystal · Steel only · Last original GMT-Master
The last reference in the original GMT-Master line, produced alongside the GMT-Master II until 1999. The 16700 brought sapphire crystal and Cal. 3175 to the platform while retaining the aluminum Pepsi or black bezel — in stainless steel only. Increasingly recognized as the most accessible vintage Pepsi GMT-Master and an excellent daily-wearer entry point to the vintage collection. Both bezel variants purchased.
Ref. 16760 — First GMT-Master II ("Fat Lady")
1982–1988 · Cal. 3085 · Coke / Black-Red only · Independent GMT hand · First GMT-II
The watch that defined the GMT-Master II: an independently adjustable 24-hour hand allowing the wearer to track a third time zone. The thicker case required by the Cal. 3085 earned it the "Fat Lady" nickname. Launched exclusively in the Coke (black/red) configuration; never offered in Pepsi. Also the first Rolex to use white gold for dial details. A grail for GMT-Master II specialists.
Ref. 16710 Series — GMT-Master II Aluminum Era
1989–2007 · Cal. 3185 / 3186 · Pepsi, Coke, Black · Steel, Two-Tone (16713), Gold (16718)
The most varied GMT-Master II generation — Pepsi, Coke, and black in steel (16710); black and Root Beer in two-tone (16713); black and brown in yellow gold (16718). The 16710 represents the last steel GMT-Master II with an aluminum Pepsi bezel, making late-production examples increasingly valued as the aluminum era recedes. All configurations purchased, with meaningful premiums for full-service history and bracelet completeness.
Ref. 116710 / 116718 / 116719 Series — First Ceramic GMT-Master II
2005–2018 · Cal. 3186 · Black, Batman, White Gold Pepsi · First Cerachrom on any Rolex
Milestone generation: the yellow gold 116718LN debuted the Cerachrom ceramic bezel across all of Rolex in 2005. The steel 116710LN followed in 2007. In 2013, the 116710BLNR "Batman" became the first Rolex with a two-tone ceramic bezel — achieved through a patented process previously thought impossible. In 2014, the white gold 116719BLRO brought the Pepsi back to the GMT-Master II in ceramic for the first time since the aluminum era. All references purchased.
Current Generation — Ref. 126710 Through 126720 Series
2018–present · Cal. 3285 (70-hr reserve) · Pepsi, Batman, Batgirl, Root Beer, Sprite, Bruce Wayne, Zombie
Cal. 3285 brought a 70-hour power reserve and the Chronergy escapement in 2018, alongside the long-awaited steel Pepsi on Jubilee (126710BLRO). Subsequent years delivered Batman/Batgirl, Everose Root Beer (126711CHNR), full-gold Root Beer (126715CHNR), the revolutionary left-handed Sprite (126720VTNR — Rolex's first-ever left-handed production watch), the stealthy Bruce Wayne black/grey (126710GRNR, 2024), and gold Zombie models (126713/126718GRNR, 2023). All references, metals, and bracelet configurations purchased.
Gem-Set & Precious Metal GMT-Master II
116769TBR · 116748SARU · 126755SARU · Special order & ultra-rare configurations
The apex of the GMT-Master II. The white gold 116769TBR — approximately 30 carats of diamonds across case, bezel, dial, and bracelet, famously worn by Cristiano Ronaldo — is among the most valuable modern Rolex sport watches in existence. The SARU references (Saphirs et Rubis) reproduce the Pepsi blue/red bezel in hand-set sapphires and rubies on yellow gold (116748) and Everose gold (126755). All gem-set configurations purchased with full awareness of their exceptional collector value.
Know Your GMT
The Complete GMT-Master Nicknames Guide
The GMT-Master has more collector nicknames than any other Rolex family. Here is every one — what it means, which reference it applies to, and why collectors use it.
P
Pepsi
6542 · 1675 · 16750 · 16700 · 16710 · 116719BLRO · 126710BLRO · 126719BLRO
The red/blue bi-color bezel — the most iconic GMT-Master configuration. Named for Pepsi Cola's brand colors (though the blue was likely inspired by Pan Am's livery). Applies to every era from the 1954 Bakelite 6542 through the current 126710BLRO in both aluminum and ceramic form.
C
Coke
16760 · 16710 (black/red variant)
The black/red bi-color bezel. Introduced in 1982 on the first GMT-Master II (16760 "Fat Lady") and continued on the 16710. Named for Coca-Cola's brand colors. The 16760 was never offered in any other bezel — the Coke is its defining feature.
B
Batman
116710BLNR (Oyster) · 126710BLNR (Oyster)
Blue/black ceramic bezel on Oyster bracelet. The 116710BLNR (2013) was the first Rolex with a two-tone ceramic bezel — a feat previously considered technically impossible. Named for the Dark Knight's color scheme. Now applied primarily to the Oyster bracelet version.
Bg
Batgirl
126710BLNR (Jubilee bracelet)
Blue/black ceramic bezel on Jubilee bracelet. The same bezel as Batman but on the five-link Jubilee introduced in 2019 — dressier and more refined. Both Batman and Batgirl are now available on either bracelet, making box/papers the only reliable distinguisher between the two references.
R
Root Beer
1675/3 · 16753 · 16713 · 126711CHNR · 126715CHNR
Brown-toned bezel — brown/gold on vintage aluminum variants, brown/black on modern Cerachrom. Spans from the 1970 two-tone 1675/3 to the current Everose Rolesor 126711CHNR and full gold 126715CHNR. The brown warmth against gold accents gives these watches an entirely different character from the Pepsi or Coke.
CE
Clint Eastwood
1675/3 · 16753 (two-tone Root Beer)
A sub-name for the vintage two-tone Root Beer GMT. Clint Eastwood wore a ref. 16753 visibly in multiple films — cementing the association with the watch's rugged, cinematic character. A beloved nickname within the Root Beer family.
S
Sprite
126720VTNR (2022–present)
Green/black ceramic bezel with crown at 9 o'clock — Rolex's first-ever left-handed production watch. Named for the Sprite can's green/black color scheme. Available on both Oyster and Jubilee bracelets.
BW
Bruce Wayne
126710GRNR (2024)
Black/grey ceramic bezel on steel. Introduced in 2024 — Batman's civilian identity, a stealthier monochromatic interpretation of the blue/black bezel. The grey/black palette is sophisticated and understated in a way the more dramatic Batman colorway is not.
Z
Zombie
126713GRNR · 126718GRNR (2023)
Black/grey bezel on yellow gold or two-tone Rolesor. The Zombie nickname reflects the deadened, desaturated palette of grey/black against gold — a combination that struck collectors as unexpectedly eerie. Introduced on the 2023 yellow gold and two-tone models alongside the Jubilee bracelet.
FL
Fat Lady
16760 (1982–88; first GMT-Master II)
"Fat Lady" refers to the thicker-than-usual 16760 case required by the Cal. 3085 movement. Never offered in Pepsi — only in the Coke black/red configuration. A grail for GMT-Master II origin collectors.
PP
Pink Panther
1675 (fuchsia bezel variant; ~1966–72)
A 1675 with a vivid fuchsia/pink shade replacing the standard red on the Pepsi bezel — found on early Mk1 matte-dial examples. A subtle but visually striking variation that commands significant collector premiums when verified original. Named for the animated pink cat (and Peter Sellers films) of the same era.
Co
Concorde
1675/8 (all-yellow gold, black or brown bezel)
The all-gold 1675/8 with its "nipple dial" (round gold dot hour markers) — a watch of such conspicuous luxury that collectors associated it with the Concorde supersonic jet and its jet-set clientele. Rare, glamorous, and entirely of its era.
PG
Pussy Galore
6542 (the original GMT-Master)
The original 6542, worn by actress Honor Blackman in the 1964 Bond film Goldfinger — in which she played the character Pussy Galore. The most cinematic origin story of any Rolex nickname, and one of the earliest collector monikers in the hobby.
Reference Directory
Every Rolex GMT-Master & GMT-Master II Reference We Buy
Every reference from the 1954 original through the current generation — with nicknames, bezel notes, and movement details. Pepsi references are highlighted in blue. Rare and variant references highlighted in gold. Search by reference number, nickname, bezel color, movement, or era.
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Original GMT-Master — Ref. 6542 (1954–1959)
6542 — Steel, Bakelite Pepsi Bezel
"Pepsi" · "Pussy Galore"
1954–59; first GMT-Master ever made; Bakelite (resin) bi-color Pepsi bezel; no crown guards; Cal. 1036/1065/1066; radium lume; designed for Pan Am pilots; original Bakelite bezels extraordinarily rare due to fragility; Honor Blackman wore one in Goldfinger (1964)
6542 — Steel, Aluminum Bezel (late production)
"Pepsi"
Late 6542 production with aluminum replacement bezel; transitional toward the 1675; same case without crown guards
6542/8 — Yellow Gold
Gold variant
All-gold 6542; Cal. 1036/1065; Bakelite or aluminum Pepsi bezel; no crown guards; extraordinarily rare
GMT-Master Ref. 1675 (1959–1980) — Our Favorite Reference
1675 — Steel, Gilt Dial, Pointed Crown Guards, Pepsi (~1959–64)
"Pepsi" · First-series 1675
Earliest 1675; glossy gilt (gold-print) dial; sharply pointed crown guards; Cal. 1565; most valuable standard 1675 configuration; extremely sought by Pepsi collectors
1675 — Steel, Gilt Dial, Rounded Crown Guards, Pepsi (~1964–67)
"Pepsi"
Crown guards transition to rounded profile ~1964; gilt dial continues; transitional period with high collector interest; Cal. 1565
1675 — Steel, Matte Dial Mk1 Long-E, Pepsi (~1966–72)
"Pepsi" · Mk1 dial
Mk1 matte dial identified by long middle bar on E in ROLEX and string-like coronet; Cal. 1575 (hacking); rounded crown guards; strong collector recognition
1675 — Steel, Matte Dial Mk1, Fuchsia/Pink Bezel (~1966–72)
"Pink Panther"
Rare Mk1 variant with vivid fuchsia substituted for standard Pepsi red on the aluminum bezel; commands significant premium when verified original; named for the animated pink cat of the same era
1675 — Steel, Matte Dial, Pepsi (mid-to-late production)
"Pepsi"
~1972–80; later matte dial variants; Cal. 1575; rounded crown guards; excellent value as a daily-wear vintage Pepsi GMT at accessible prices
1675 — Steel, Matte Dial, Black Bezel (1970s)
All-black aluminum bezel option introduced on the 1675; 1970s production; Cal. 1575; less common than Pepsi examples
1675 — Steel, Matte Dial, All-Blue Bezel (1970s)
All-blue bezel — rare variant
All-blue aluminum bezel; never an official Rolex catalog offering; origin debated (possible UAE government special order; others question authenticity); extraordinary auction premiums when authenticated; one of the most controversial configurations in vintage Rolex
1675/3 — Two-Tone Steel & Gold, Brown/Gold Bezel
"Root Beer" · "Clint Eastwood"
1970 introduction; first-ever Root Beer GMT; gold bezel ring, crown, hands; round "nipple" dial; no quickset; Clint Eastwood wore 16753 successor in films carrying this nickname back; first two-tone GMT-Master
1675/8 — Yellow Gold, Black Bezel, Nipple Dial
"Concorde"
All-gold case and bracelet; round gold dot "nipple" hour markers; black aluminum bezel; associated with jet-set Concorde-era clientele; rare all-gold GMT-Master
1675/8 — Yellow Gold, Brown Bezel
Gold variant
All-gold 1675 with brown aluminum bezel; gold nipple dial; rarer than black-bezel gold version
GMT-Master Ref. 16750 & Variants (1981–1988)
16750 — Steel, Pepsi, Matte Dial (early production)
"Pepsi" · Tom Selleck era
~1981–84; Cal. 3075 quickset date; 100m WR (double the 1675); matte dial; worn by Tom Selleck on-screen throughout the 1980s; transitional early examples most sought by collectors
16750 — Steel, Pepsi, Gloss Dial (late production)
"Pepsi"
~1984–88; gloss lacquer dial; some early gloss examples develop hairline "spider" cracks — an anomaly collectors prize; sapphire crystal on last examples
16750 — Steel, Black Bezel
Black aluminum bezel; matte or gloss dial; quickset; less common than Pepsi; clean all-black aesthetic
16758 — Yellow Gold
Gold variant
All-gold 16750 variant; Cal. 3075; gold nipple or standard dial; rare; the quickset gold GMT-Master
16753 — Two-Tone Steel & Gold, Root Beer
"Root Beer" · "Clint Eastwood"
Quickset Root Beer; gold bezel ring; brown/gold bezel; the most famous Root Beer GMT — Clint Eastwood association carries from the 1675/3 predecessor; Oyster or Jubilee bracelet with gold center links
16753 — Two-Tone Steel & Gold, Black Bezel
Two-tone variant
Two-tone with all-black aluminum bezel; quickset; less common than Root Beer variant
Final GMT-Master — Ref. 16700 (1988–1999)
16700 — Steel, Pepsi
"Pepsi" · Last original GMT-Master
1988–99; Cal. 3175; sapphire crystal; tritium then Super-LumiNova; aluminum Pepsi bezel; steel only; produced alongside GMT-Master II until 1999; increasingly prized as the most accessible vintage aluminum Pepsi GMT
16700 — Steel, Black Bezel
Black aluminum bezel; Cal. 3175; sapphire crystal; clean, versatile, wearable vintage GMT; steel only
First GMT-Master II — Ref. 16760 (1982–1988)
16760 — Steel, Coke / Black-Red Bezel
"Coke" · "Fat Lady"
1982–88; first GMT-Master II; Cal. 3085 with independently adjustable GMT hand (tracks 3rd time zone); thicker case = "Fat Lady"; first Rolex with white-gold dial indices; Coke black/red bezel only — never offered in Pepsi; steel only; a founding document of the GMT-Master II story
GMT-Master II Ref. 16710 / 16713 / 16718 (1989–2007)
16710 — Steel, Pepsi
"Pepsi" · Last aluminum Pepsi GMT-II in steel
1989–2007; Cal. 3185/3186; last steel GMT-Master II with aluminum Pepsi bezel; bracelet evolution from hollow to solid end links (~2000) and holey to solid lugs (~2003); increasingly collectible as the aluminum era recedes
16710 — Steel, Coke / Black-Red
"Coke"
Black/red aluminum bezel; Cal. 3185/3186; produced across full run of 16710; available on Oyster and Jubilee
16710 — Steel, Black Bezel
All-black aluminum bezel; Cal. 3185/3186; clean utilitarian look; Oyster and Jubilee bracelet options
16713 — Two-Tone Steel & Yellow Gold, Black Bezel
Two-tone
Gold bezel ring, crown, hands, bracelet center links; black aluminum bezel; Oyster or Jubilee
16713 — Two-Tone Steel & Yellow Gold, Root Beer
"Root Beer"
Brown/gold aluminum bezel; gold center links; Root Beer tradition from 1675/3 and 16753; Oyster or Jubilee
16718 — Yellow Gold, Black Bezel
Gold
All-gold; Cal. 3185/3186; black aluminum bezel; champagne or black dial; gold Oyster or Jubilee bracelet
16718 — Yellow Gold, Brown Bezel
Gold
All-gold with brown aluminum bezel; rare configuration; gold bracelet
GMT-Master II Ref. 116710 / 116713 / 116718 / 116719 (2005–2018)
116718LN — Yellow Gold, Black Ceramic
First ceramic bezel on any Rolex (2005)
2005; 50th anniversary GMT edition; first Rolex of any model fitted with a Cerachrom ceramic bezel; yellow gold; Cal. 3186; Maxi case; landmark reference
116713LN — Two-Tone Steel & Yellow Gold, Black Ceramic
Two-tone ceramic era (2006)
2006; black Cerachrom; gold bezel ring, crown, hands, center links; Cal. 3186; second ceramic GMT reference
116710LN — Steel, Black Ceramic
First steel ceramic GMT (2007)
2007–2019; first steel GMT-Master II with Cerachrom bezel; Cal. 3186; Maxi case; Chromalight lume; black dial; last all-black steel GMT-Master II produced
116710BLNR — Steel, Blue/Black Ceramic, Oyster
"Batman" · First bi-color ceramic bezel (2013)
2013–2019; landmark reference — first Rolex with a two-tone ceramic bezel; patented production process (single blue ceramic, black added while permeable, then PVD and polishing); Cal. 3186; Oyster bracelet; Chromalight lume
116719BLRO — White Gold, Pepsi Ceramic, Oyster
"Pepsi" · First ceramic Pepsi on any Rolex (2014)
2014–present; white gold; blue/red Cerachrom Pepsi bezel; first ceramic Pepsi bezel in GMT-Master history; a landmark for Pepsi collectors; Oyster bracelet; blue or black dial option
116719 — White Gold, Black Ceramic, Black Dial
White gold; all-black Cerachrom bezel; black dial; Cal. 3186; discontinued 2019
GMT-Master II Current Generation — Ref. 126710 through 126720 (2018–Present)
126710BLRO — Steel, Pepsi Ceramic, Jubilee
"Pepsi" · First steel ceramic Pepsi GMT-II (2018)
2018; Cal. 3285 (70-hr power reserve; Chronergy escapement; Parachrom hairspring); Jubilee bracelet; the long-awaited return of the steel Pepsi GMT-Master II — one of the most eagerly anticipated Rolex releases of the modern era
126710BLRO — Steel, Pepsi Ceramic, Oyster
"Pepsi"
Oyster bracelet variant added to lineup; same Cal. 3285; Pepsi ceramic bezel; both bracelet options now available
126710BLNR — Steel, Blue/Black Ceramic, Jubilee
"Batgirl"
2019; blue/black Cerachrom; Cal. 3285; Jubilee bracelet; updated generation from 116710BLNR with new movement and bracelet
126710BLNR — Steel, Blue/Black Ceramic, Oyster
"Batman"
Oyster bracelet; same blue/black Cerachrom; Cal. 3285; now available on both bracelets alongside Jubilee version
126710GRNR — Steel, Black/Grey Ceramic, Oyster
"Bruce Wayne"
2024; black/grey Cerachrom; Oystersteel; Cal. 3285; stealthy civilian-mode interpretation of Batman's colorway; Oyster bracelet
126711CHNR — Two-Tone Everose Rolesor, Brown/Black Ceramic, Oyster
"Root Beer"
2018; Oystersteel + Everose gold; brown/black Cerachrom; Oyster bracelet with rose gold center links; Cal. 3285; the modern Root Beer
126713GRNR — Two-Tone Yellow Rolesor, Black/Grey Ceramic, Jubilee
"Zombie"
2023; Oystersteel + yellow gold; black/grey Cerachrom; Jubilee bracelet; Cal. 3285; the dead/grey palette on gold earned the Zombie nickname
126715CHNR — Full Everose Gold, Brown/Black Ceramic, Oyster
"Root Beer" Gold
2018; full Everose gold; brown/black Cerachrom; Oyster bracelet; Cal. 3285; all-gold Root Beer — ultimate warmth and luxury in the GMT-Master II
126718GRNR — Full Yellow Gold, Black/Grey Ceramic, Jubilee
"Zombie" Gold
2023; full yellow gold; black/grey Cerachrom; Jubilee bracelet; Cal. 3285; gold Zombie — the grey/black palette is even more striking against yellow gold
126719BLRO — White Gold, Pepsi Ceramic, Blue Dial
"Pepsi"
2019–present; white gold; blue/red Pepsi Cerachrom; blue dial; Oyster bracelet; Cal. 3285; updated generation from 116719BLRO
126719BLRO — White Gold, Pepsi Ceramic, Meteorite Dial
White gold; Pepsi ceramic bezel; iron meteorite dial; Oyster bracelet; Cal. 3285; the cosmic dial material against the Pepsi bezel is spectacular — one of the most desirable modern GMT-Master IIs
126720VTNR — Steel, Green/Black Ceramic, Left-Hand Crown, Oyster
"Sprite"
2022; Rolex's first-ever left-handed production watch; crown at 9 o'clock; green/black Cerachrom; Oystersteel; Cal. 3285; extreme demand on release; Oyster bracelet
126720VTNR — Steel, Green/Black Ceramic, Left-Hand Crown, Jubilee
"Sprite"
Jubilee bracelet variant of the Sprite; same left-hand crown at 9 o'clock; green/black Cerachrom; Cal. 3285
Gem-Set & Special GMT-Master II
116769TBR — White Gold, Full Diamond
White gold; approximately 30 carats of diamonds set across case, bezel, dial, and bracelet; TBR = Tisselatte Brillants (baguette diamonds); worn by Cristiano Ronaldo; among the most valuable modern Rolex sport watches ever made; extraordinarily rare
116748SARU — Yellow Gold, Sapphire & Ruby Bezel
Yellow gold; sapphires and rubies hand-set into bezel to recreate Pepsi blue/red color scheme in precious stones; SARU = Saphirs et Rubis; a gem-set interpretation of the most iconic GMT bezel
126755SARU — Everose Gold, Sapphire & Ruby Bezel
Current-generation Everose gold SARU; sapphire and ruby bezel reproducing the Pepsi scheme; Cal. 3285; rose gold case and bracelet
Value & Collectibility
Why the GMT-Master Holds Its Value
The Rolex GMT-Master occupies a singular position: a purpose-built professional tool created for Pan American Airways pilots that became a global symbol of adventure, competence, and glamour. The Pepsi bezel is the single most recognized bi-color watch design in history, and its value is reinforced across every generation of the collection. Vintage ref. 1675 examples — particularly gilt-dial pointed-crown-guard specimens from the early 1960s — command the strongest premiums, with dial originality, bezel authenticity, and crown guard configuration all material to value. The "Pink Panther" fuchsia bezel variant and the all-blue bezel examples are among the most dramatically priced vintage GMT configurations; the original 6542 with intact Bakelite bezel is a grail-level collector piece.
On the modern side, the steel Pepsi 126710BLRO — absent from the GMT-Master II in steel since the aluminum 16710 — was among the most anticipated Rolex releases in a generation and remains one of the most consistently traded sports watches globally. The left-handed Sprite (126720VTNR) became one of the most discussed Rolex introductions of recent years for its unprecedented left-handed construction. Batman and Batgirl are reliably traded; the Zombie and Bruce Wayne have established strong collector followings. Gem-set references — the sapphire-and-ruby bezel SARU models and the all-diamond 116769TBR — represent the apex of modern GMT-Master II value, with the 116769TBR among the most expensive modern Rolex sport watches in existence.
The Glenn Bradford Difference
Nearly Four Decades & Personal Pepsi Collectors
Glenn Bradford Fine Jewelry has been a trusted name in fine jewelry and watches for nearly 40 years, with deep roots in both the Hamptons and New York. Across that time we have built expertise across the full spectrum of fine watchmaking — Rolex, Patek Philippe, Vacheron Constantin, A. Lange & Söhne, Jaeger-LeCoultre, and beyond — bringing the perspective of a serious collector rather than a generalist dealer to every evaluation.
The GMT-Master is not simply a watch we trade — it is a collection we personally curate. The ref. 1675 Pepsi is our favorite reference in all of watchmaking. We know its variations the way a dedicated collector knows them: the difference between a pointed-crown-guard gilt dial and a Mk1 matte Long-E example, why the Pink Panther fuchsia bezel commands the premium it does, and what "original Bakelite bezel" genuinely means for a 6542. We understand the Fat Lady's historical significance, the collector appeal of an early gloss spider-dial 16750, and how documentation completeness affects different eras in entirely different ways. When you bring us a GMT-Master — any reference, any condition — you are speaking with buyers who are enthusiasts first.
We also know how to read patina — and we value it properly. A vintage GMT-Master that has spent decades on a wrist in the Hamptons is a different object than one that sat in a drawer. Years of exposure to natural sunlight gradually shifts the colors of aluminum bezel inserts — a Pepsi red fades toward salmon, the blue deepens or cools — producing a unique, unrepeatable character that no replacement bezel can recreate. Dials oxidize and develop warmth. Coastal environments add another layer entirely: salt air and ocean exposure accelerate the aging of metals and lacquers in ways that leave each watch genuinely one-of-a-kind. These are not flaws. Among serious collectors, original tropical dials, faded "ghost" bezels, and naturally aged lume plots are among the most desirable qualities a vintage GMT-Master can have — and we price them that way.
How It Works
A Simple, Discreet Process
01
Submit Your Watch
Use the form above or contact us directly. For vintage references — especially 6542 Bakelite or early gilt-dial 1675 Pepsis — clear photos of the dial, bezel, crown guards, caseback, and movement serial are very helpful.
02
Receive Our Assessment
We respond within 24 hours with a preliminary offer. For significant variants — Pink Panther, early gilt-dial 1675, or Bakelite 6542 — we may request additional photographs before confirming a figure.
03
Agree on Terms
Once we examine the watch in person or receive it via fully insured shipping, we confirm our final offer. No obligation to proceed at any stage.
04
Receive Payment
Payment is made promptly following final agreement and authentication. Wire transfer, check, or other arrangements available to suit your preference.
Frequently Asked Questions
Common Questions
Yes — for vintage GMT-Masters the bezel insert condition is often the single most consequential factor outside of dial originality. A genuine original aluminum Pepsi insert on a ref. 1675 with strong color, no fading, and intact markings can meaningfully increase the offer. Conversely, a replaced or re-lacquered bezel — even on an otherwise excellent watch — will reduce the offer. For the 6542, an original intact Bakelite bezel adds dramatic value and is one of the rarest surviving original components in vintage Rolex collecting. We assess bezels carefully and always explain transparently how condition affects the evaluation. For modern ceramic examples, the bezel is effectively indestructible and condition is far less variable.
Yes. We work with clients throughout the United States and internationally. Submit your piece through the form above with clear photographs of the case, dial, caseback, and any paperwork. We will provide a preliminary assessment promptly and can arrange fully insured shipping or a private appointment at our Southampton flagship boutique — whatever is most convenient for you.
Glenn Bradford Fine Jewelry
Ready to Sell Your GMT-Master?
Contact us today for a confidential, no-obligation assessment. Pepsi specialists, ref. 1675 collectors, and knowledgeable buyers for every GMT-Master and GMT-Master II ever made.