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Glenn Bradford Fine Jewelry  ·  Southampton & New York

Sell Your
Rolex Air-King.

Born in the golden age of aviation — a tribute to the RAF pilots who flew over Britain in World War II — the Air-King is one of the longest-running and most historically layered names in the Rolex catalog. From the earliest oversize dial references of the 1940s through the beloved vintage generations of the 1950s–1980s, the quiet discontinuation in 2014, and the dramatic 2016 relaunch as a bold antimagnetic professional instrument, the Air-King is a reference with a story unlike any other. And somewhere in the middle of that story: a Domino's Pizza dial.

Vintage 5500 & 5520 Domino's Pizza Dial — We Want to Know Current 126900 Every Reference
1945
First Air-King Name Used
80+
Years in Production
40
Years in Business

The Domino's Pizza Air-King  ·  One of the Most Extraordinary Corporate Dials in Rolex History

In the 1990s, Domino's Pizza commissioned a run of Rolex Air-King watches — ref. 14000 — as performance awards for their top-achieving franchise owners and operators. The dials were custom-printed with the Domino's Pizza logo at the six o'clock position in place of the standard Rolex text. These were not sold at retail, never appeared in any Rolex catalog, and were presented exclusively as corporate gifts to high performers within the Domino's system. If you have a Domino's Pizza Air-King, you have one of the most extraordinary and genuinely collectible corporate dial Rolex watches in existence — and we want to hear from you immediately.

As seen in

Forbes  ·  The New York Times  ·  Social Life  ·  Hamptons Magazine

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What We Buy

Every Air-King, Every Era

The Domino's Pizza Air-King
REF. 14000  ·  CUSTOM CORPORATE DIAL  ·  c.1990s
One of the most remarkable corporate dial Rolex watches ever made. In the 1990s, Domino's Pizza commissioned a run of Air-King ref. 14000 watches with the Domino's logo custom-printed on the dial at the six o'clock position — awarded to top-performing franchise operators as recognition gifts. These were never sold commercially, never appeared in any Rolex catalog, and were presented exclusively within the Domino's corporate award system. The combination of a legitimate Rolex movement and case with a corporate dial from a household name brand makes this one of the most searched and debated corporate-dial references in the market. If you have one, call us first.
Current Air-King — Ref. 126900
REF. 126900  ·  2022–PRESENT  ·  40MM  ·  CAL. 3230
The most refined expression of the modern Air-King — updated in 2022 with Cal. 3230 (70-hr power reserve, Chronergy escapement, Oystersteel). The black dial retains the signature oversize Arabic five-minute markers at 3, 6, and 9 o'clock alongside applied baton hour markers — a layout developed for legibility in cockpit environments. The green Rolex crown logo at 12 o'clock and the yellow seconds hand tip are the Air-King's distinctive color accents. Purchased at full current secondary market rates.
Air-King — Ref. 116900 (Relaunch)
REF. 116900  ·  2016–2022  ·  40MM  ·  CAL. 3131
After a two-year absence from the catalog, Rolex relaunched the Air-King at Baselworld 2016 as a dramatically reimagined professional instrument — 40mm, COSC antimagnetic, featuring a black dial with oversize Arabic numerals at 3, 6, and 9 and a bold yellow seconds hand. Cal. 3131 with a Parachrom hairspring and Faraday cage for magnetic protection. The 116900 is the reference that reintroduced the Air-King to a new generation of collectors; early examples and full-set configurations are actively purchased.
Vintage Air-King — Ref. 5500
REF. 5500  ·  c.1961–1989  ·  34MM  ·  CAL. 1520 / 1570
The defining vintage Air-King — ref. 5500 ran for nearly 30 years, making it the longest-produced single Air-King reference and the backbone of the vintage Air-King collector market. 34mm; Cal. 1520 then 1570; available across an extraordinary range of dial variants — gilt, matte, tropical, various text configurations (Air-King, Air-King Super Precision), and unusual colors. The 5500 is one of the most diverse vintage Rolex references in terms of dial variation, and exceptional examples — tropical dials, gilt printing, unusual colors — command significant premiums.
Early Air-King — Refs. 4925, 6154 & 6552
REFS. 4925 · 6154 · 6552  ·  c.1945–1960  ·  EARLIEST PRODUCTION
The first Air-King references — produced in the years immediately following World War II to honor the RAF pilots of the Battle of Britain era. These early references established the Air-King's identity as a pilot's tool: oversized Arabic numerals for cockpit legibility, clean dials prioritizing readability over decoration. Original, unrestored examples with original dials are genuine horological artifacts from a pivotal chapter in both watchmaking and aviation history. Evaluated seriously and purchased at full market rates.
Air-King Variants — Date, Super Precision & Special Dials
REFS. 5501 · 5504 · 5506 · 5508 · 5700 · 5701 & OTHERS
Within the Air-King family, several variants produced alongside the standard 5500 carry their own collector identity. The ref. 5501 with engine-turned bezel, the 5504 with oversize crown, the 5506 and 5508 in yellow gold and two-tone Rolesor, and the Air-King Date (refs. 5700/5701) with a date complication are all distinct references. Unusual dial text — "Air-King Super Precision" indicating COSC certification — and precious metal cases are premium variables. All variants are purchased across the full condition spectrum.
Pre-Discontinuation Modern Air-King — Refs. 14000 & 114200
REFS. 14000 · 14000M · 14010 · 114200  ·  1989–2014
The final pre-discontinuation generation — 34mm, Cal. 3000 then 3130, in Oystersteel with smooth or engine-turned bezels. The ref. 14000 ran from 1989 to 2007; the 114200 continued to the 2014 discontinuation. Dial colors included black, white, blue, and champagne across this era, with the most distinctive being the customized corporate variants — including the famous Domino's Pizza dial. Standard examples in any condition purchased; unusual dials evaluated individually.

Collector Terminology

Air-King Nicknames & Key Variants

DP
The Domino's Pizza Air-King
Ref. 14000  ·  Custom corporate dial  ·  c.1990s  ·  Never sold commercially
In the 1990s, Domino's Pizza — then one of the fastest-growing franchise businesses in America — commissioned a run of Rolex Air-King ref. 14000 watches as performance awards for their highest-achieving franchise operators. The standard Air-King dial was custom-printed with the Domino's Pizza logo at the six o'clock position, replacing the standard Rolex sub-branding text. These watches were awarded internally within the Domino's franchise system and were never available for retail purchase, never listed in any Rolex catalog, and were never officially acknowledged by Rolex. The result is a watch that occupies a genuinely peculiar and fascinating position in the market: a legitimate, original Rolex in case and movement, with a dial that carries one of the most recognizable corporate logos in American consumer culture. The juxtaposition — Rolex horology, Domino's brand — is the entire point of their collectibility. Genuine examples, distinguishable by the quality and placement of the logo printing, are actively sought by both Rolex collectors and brand memorabilia collectors simultaneously.
RAF
The RAF Connection
Origins c.1945  ·  Battle of Britain tribute  ·  Refs. 4925 · 6154 · 6552
The Air-King name was introduced by Rolex in the mid-1940s as a direct tribute to the Royal Air Force pilots who flew during the Battle of Britain. Rolex had supplied watches to British military personnel throughout World War II, and the "Air-King" — along with companion names like "Air Lion," "Air Tiger," and "Air Giant" — was intended to honor aviators specifically. Of all these aviation-tribute names, only the Air-King survived into long-term production. The oversized Arabic numerals at 3, 6, and 9 o'clock — present from the earliest references through the current 126900 — are a direct inheritance of the cockpit-legibility requirement of that original pilot's watch brief.
SP
Air-King Super Precision
Refs. 5500 · 5501 and others  ·  1960s–early 1970s
"Air-King Super Precision" is the dial text that appears on certain Air-King references certified to COSC chronometer standards — indicated by the additional "Super Precision" line of text on the dial below "Air-King." The presence of "Super Precision" dial text is a meaningful secondary market differentiator within the ref. 5500 family: it indicates a movement that met tighter precision standards and commands a premium over the standard "Air-King" text configuration. Not all 5500 examples were certified; identifying "Super Precision" from the dial text is the primary marker.
GL
Gilt Dial Air-King
Ref. 5500 early production  ·  Pre-1965  ·  Gold-print text
Early ref. 5500 examples — produced through the mid-1960s — feature dials with gold-printed text and indices: the "gilt" dial that characterized all Rolex dress and sport references of the era. The warm gold printing against the lacquered dial background gives these early Air-Kings a visual character distinct from the later matte-dial generation. Gilt-dial Air-Kings in unrestored, honest condition — with original crisp printing and correct lume — are among the most sought vintage Air-King configurations and command meaningful premiums over equivalent matte-dial examples.
TR
Tropical Dial Air-King
Vintage ref. 5500 and others  ·  Naturally aged dials
A "tropical" dial on a vintage Air-King refers to a dial that has naturally changed color over decades — a black or dark dial whose original lacquer chemistry has been altered by UV exposure, humidity, and time to produce warm brown, chocolate, caramel, or mocha tones. Never manufactured, only developed. On the Air-King, a tropical dial — particularly on a gilt-print example — is among the rarest and most prized vintage configurations. The dial must show consistent, natural color transition to qualify as a true tropical; patchy or obviously faded dials are treated differently. We assess tropical dial Air-Kings with the care and seriousness the configuration deserves.
5500
The Ref. 5500 — Backbone of Vintage
c.1961–1989  ·  Nearly 30 years in production  ·  Cal. 1520 / 1570
The ref. 5500 is, by a significant margin, the most important single Air-King reference in the collector market. Its nearly 30-year production run means there are more 5500 examples in existence than any other Air-King reference — but that long production also means enormous variation in dial text, printing style, lume compound, case proportions, and bracelet configuration across the generations. Early 5500 examples with gilt dials and tritium lume are significantly more sought than later production. The 5500 is the entry point for any serious vintage Air-King collection, and the range within the reference is the reason it sustains continued collector interest.
AK
Air-King Date
Refs. 5700 · 5701 · 14000 with date  ·  Date complication variant
The Air-King Date is a distinct variant within the Air-King family — featuring a date window at three o'clock that the standard Air-King deliberately omits. Produced across several eras, the Air-King Date refs. 5700 and 5701 sit alongside the standard 5500 in the vintage market. The presence of a date complication adds visual asymmetry to the classic Air-King dial layout and appeals to a different buyer. The distinction between "Air-King" and "Air-King Date" on the dial text is the primary identifier. Both configurations are purchased at full market rates.
AM
Antimagnetic — The Modern Relaunch Identity
Refs. 116900 · 126900  ·  COSC antimagnetic  ·  2016–present
When Rolex relaunched the Air-King at Baselworld 2016, they gave it a clear professional identity: antimagnetic protection, courtesy of Cal. 3131's Parachrom hairspring and a dedicated Faraday cage to shield the movement from magnetic fields. This positioned the modern Air-King explicitly as a professional instrument rather than a dress watch — returning to the reference's original aviation-tool brief. The 126900 update in 2022 moved to Cal. 3230 and refined the dial finishing, but retained the antimagnetic positioning. The modern Air-King's identity is defined by this professional, tool-watch character that connects it directly back to the RAF pilot brief of 1945.

Configuration Guide

Dial Variants, Sizes & Key Details

34mm vs. 40mm — The Size Divide
Every Air-King produced between 1945 and 2014 was made in a 34mm case — the size that defined the reference for seven decades. When Rolex relaunched the Air-King in 2016, they chose 40mm — a decisive shift that aligned the reference with the modern sport watch standard and made a clear statement about the new Air-King's character. The two sizes represent genuinely different watches with different collector profiles: the 34mm is a vintage reference in any generation; the 40mm is a modern professional instrument.
Calibre Progression
Early references: Cal. 1530/1560 (1950s–60s). Classic era: Cal. 1520, 1570 (1960s–80s, ref. 5500). Pre-discontinuation: Cal. 3000 (ref. 14000), Cal. 3130 (ref. 114200). Relaunch 116900: Cal. 3131 (Parachrom hairspring, Faraday cage for antimagnetic protection). Current 126900: Cal. 3230 (Chronergy escapement, 70-hr power reserve, improved antimagnetic). The calibre is the primary dating tool on any vintage Air-King without papers.
Dial Text — "Air-King" vs. "Super Precision" vs. "Date"
Dial text is the single most important variable in valuing a vintage Air-King. Three main configurations: (1) "Oyster Perpetual Air-King" — standard. (2) "Oyster Perpetual Air-King Super Precision" — COSC-certified, premium. (3) "Oyster Perpetual Air-King Date" — date complication variant. Within each category, printing style (gilt versus white), font generation, and sub-dial text all vary across production years. Early gilt-print "Super Precision" examples are the most sought within the ref. 5500 family.
The Arabic Numeral Dial Layout
The Air-King's signature dial feature — from 1945 through the current 126900 — is the oversized Arabic numerals at 3, 6, and 9 o'clock, sized for cockpit legibility. On the modern 116900 and 126900, these numerals appear in white against a black dial alongside applied baton markers for the remaining hours — producing a mixed Arabic/baton layout unlike any other current Rolex. On vintage references, the size and weight of these Arabic numerals changed across production runs and are a dating reference for experienced collectors.
Lume — Radium, Tritium, Luminova
Pre-1960s Air-Kings may carry radium lume — do not handle damaged dials without professional advice. 1960s–1990s: tritium, aging from white to cream and brown — the source of the most desirable vintage dial effects on Air-Kings with black dials. Post-2000: LumiNova. Current: Chromalight (blue-glow, proprietary). On vintage Air-Kings, original tritium lume in any state of aging is always preferred over replaced material. The yellowing and browning of tritium lume often enhances the overall aesthetic of a gilt or matte vintage Air-King dial.
Corporate & Promotional Dials
The Domino's Pizza Air-King is the most famous, but it is not the only corporate-dial Air-King in existence. Various companies commissioned custom-printed Air-King dials as corporate awards across the 1980s and 1990s — petroleum companies, airlines, and other large employers who used Rolex watches as performance recognition gifts. The Air-King's accessible price point relative to other Rolex references made it the most common vehicle for this practice. Any Air-King with non-standard dial printing should be disclosed prominently and evaluated individually — corporate dials can range from curiosities to highly significant pieces depending on the brand and the dial quality.
Bezel — Smooth vs. Engine-Turned
The standard Air-King across most of its production featured a smooth (plain) bezel — consistent with the reference's tool-watch, no-decoration ethos. The ref. 5501 and the 14010 variant offered an engine-turned (finely crosshatched) bezel that added visual texture without a functional complication. The current 116900 and 126900 continue with the smooth bezel. Bezel condition matters on the modern references where polished versus unpolished case surfaces affect collector perception; on vintage references, honest wear on a smooth bezel is expected and acceptable.
Box & Papers
On the modern 116900 and 126900, box and papers affect secondary market value meaningfully — the Air-King has a loyal and growing collector base that values full-set examples. On vintage Air-Kings — ref. 5500 and earlier — papers are rare and their presence is a significant event: a 1960s or 1970s Air-King with original warranty papers is a genuinely complete vintage example. On corporate-dial Air-Kings, any original documentation that confirms the watch's provenance — including internal corporate award documentation — can significantly enhance the story and the offer.

Complete Reference Directory

Every Air-King, Every Reference

Ref. 4925 through current 126900 — every Air-King reference family

Founding Era — Refs. 4925, 6154, 6552 c.1945–1961  ·  First Air-King References  ·  RAF Tribute
Ref. 4925 / 4499 (c.1945–1950)
Among the earliest uses of the "Air-King" name; transitional case proportions from the post-war era; oversize Arabic numerals at 3, 6, 9; lacquer dials in black and unusual colors; Cal. 1530; establishing the visual language of all subsequent Air-Kings
Earliest Air-King production
Ref. 6154 (c.1950–1956)
Early consolidated Air-King reference; 34mm; Cal. 1530/1560; gilt dial with gold-print Arabic numerals; black and silver lacquer; the refined first generation of the Air-King as a distinct Rolex identity
Early gilt dial — foundational ref
Ref. 6552 (c.1956–1961)
Transitional reference bridging the early Air-Kings and the long-running 5500; 34mm; Cal. 1560; gilt dial; black lacquer; oversize Arabic at 3, 6, 9; smooth and engine-turned bezel variants; the immediate predecessor to the 5500
Classic Era — Refs. 5500, 5501, 5504, 5506, 5508, 5700, 5701 c.1961–1989  ·  Nearly 30 Years  ·  The Backbone of Vintage Air-King
Ref. 5500 — Steel, Gilt Dial (c.1961–1965)
Early 5500 with gold-printed text and Arabic numerals; Cal. 1520; black lacquer; the most visually rich vintage Air-King configuration; correct, unrestored gilt printing is the primary value indicator
Gilt dial — premium configuration
Ref. 5500 — "Super Precision," Gilt Dial
Early 5500 with both gilt printing and "Super Precision" COSC-certified text; the most sought standard-dial 5500 configuration; Cal. 1520; two lines of premium indicator in a single dial
Gilt + Super Precision — most sought 5500
Ref. 5500 — Matte Dial, Standard (c.1965–1989)
Mid-to-late 5500 production with matte dial and white-painted text; Cal. 1570 in later examples; black, silver, and some unusual dial colors; the most commonly encountered vintage Air-King; still purchased across all conditions
Ref. 5500 — "Super Precision," Matte Dial
Mid-era 5500 with matte dial and "Super Precision" COSC text; premium over standard matte-dial 5500; Cal. 1570; the most common "Super Precision" configuration encountered in the market
Super Precision — matte era
Ref. 5500 — Tropical Dial (any era)
Any 5500 with a naturally aged dial showing warm tropical tones — chocolate, caramel, mocha — through original lacquer aging; original untouched condition essential; premium in proportion to quality and consistency of aging
Tropical — significant premium
Ref. 5501 — Engine-Turned Bezel (c.1961–1979)
5500 variant with an engine-turned (finely crosshatched) bezel; same movement and dial specifications as 5500; the decorative bezel treatment adds visual texture; gilt and matte dial variants across production
Ref. 5504 — Oversize Crown (c.1961–1970)
Variant with larger-than-standard crown for gloved-hand operation — a direct aviation functionality callback; same dial and movement as 5500; the oversize crown is the distinguishing feature and the reason for its existence
Oversize crown — aviation functionality
Ref. 5506 — Yellow Gold (c.1961–1977)
Solid yellow gold Air-King; Cal. 1520/1570; champagne and black dials; the most elevated vintage Air-King configuration by material; hallmarked cases; significant precious metal premium over steel examples
Yellow gold — rare Air-King variant
Ref. 5508 — Yellow Gold / Steel Rolesor (c.1961–1977)
Two-tone Rolesor Air-King; yellow gold bezel and crown on steel case; Cal. 1520/1570; champagne and black dials; the accessible precious-metal Air-King variant; relatively rare in the secondary market
Ref. 5700 — Air-King Date (c.1966–1979)
Air-King with date complication at three o'clock; "Air-King Date" dial text; Cal. 1520/1570; black and silver dials; the date window disrupts the clean Arabic numeral layout and appeals to buyers who prefer date function; distinct secondary market from standard 5500
Air-King Date — with complication
Ref. 5701 — Air-King Date, Gold (c.1966–1977)
Yellow gold Air-King Date; Cal. 1520; champagne dial; the most elevated Air-King Date configuration; rare in the secondary market; hallmarked case
Air-King Date — yellow gold
Pre-Discontinuation Modern Era — Refs. 14000, 14010, 114200 1989–2014  ·  Cal. 3000 / 3130  ·  34mm
Ref. 14000 — 34mm Steel (1989–2007)
First modern Air-King; Cal. 3000; smooth bezel; black, white, blue, and champagne dials; Oyster bracelet; the reference that carried the Air-King through the 1990s and into the 2000s — and the reference used for corporate dial commissions including the Domino's Pizza variant
Ref. 14000 — Domino's Pizza Dial (c.1990s)
Custom-dial variant of the standard ref. 14000; Domino's Pizza logo printed at six o'clock replacing standard Rolex sub-text; never sold commercially; awarded exclusively to top Domino's franchise operators as performance recognition; Cal. 3000; black dial; standard steel case and Oyster bracelet; one of the most collectible corporate-dial Rolex references in existence
Domino's Pizza — contact us immediately
Ref. 14000M — 34mm, Updated Cal. (c.2000–2007)
Updated 14000 with Cal. 3130; refined casework; same dial options as 14000; the "M" suffix indicating the updated movement; purchased across all configurations
Ref. 14010 — 34mm, Engine-Turned Bezel (c.1989–2007)
Engine-turned bezel variant of the 14000 series; otherwise same specifications; a subtle variation that distinguishes this reference from the smooth-bezel 14000; purchased across all dial colors
Ref. 114200 — 34mm Steel (2007–2014)
Final pre-discontinuation Air-King; Cal. 3130; smooth bezel; black, white, blue, and champagne dials; the last 34mm Air-King produced; purchased across all configurations; some color variants are building secondary market premium as the final generation
Final 34mm Air-King — last pre-discontinuation ref
Other Corporate Dial Ref. 14000 Variants
Beyond Domino's, other corporate-dial Air-Kings from the 14000 era exist — petroleum companies, airlines, and other large employers commissioned custom dials as performance awards; each evaluated individually based on the commissioning organization and dial quality
Corporate dial — evaluated individually
Relaunch & Current — Refs. 116900 & 126900 2016–present  ·  40mm  ·  Antimagnetic Professional Instrument
Ref. 116900 — 40mm Steel (2016–2022)
The relaunch Air-King — Baselworld 2016; 40mm; Cal. 3131 (Parachrom hairspring, Faraday cage); black dial with oversize white Arabic at 3, 6, 9; applied baton hours; yellow seconds hand; green Rolex crown at 12; Oyster bracelet; COSC certified antimagnetic; the definitive statement of the modern Air-King's identity
Relaunch — 2016 Baselworld
Ref. 126900 — 40mm Steel (2022–present)
Current Air-King; Cal. 3230 (Chronergy escapement, 70-hr power reserve, improved antimagnetic); refined dial finishing from 116900; same iconic black dial with oversize Arabic 3/6/9, yellow seconds hand, green crown; Oyster bracelet; purchased at full secondary market rates
Current production

The Glenn Bradford Difference

Nearly Four Decades & A Story Worth Knowing

Glenn Bradford Fine Jewelry has been a trusted name in fine jewelry and investment-grade watches for nearly 40 years, with a flagship boutique in Southampton and an atelier in New York. The Air-King is a reference we find genuinely interesting — not because it commands the headlines of a Daytona or a Submariner, but because its history is more layered and surprising than most people realize.

The reference spans eight decades, two distinct size eras, a two-year discontinuation and dramatic relaunch, an extraordinary diversity of vintage dial variants from gilt to tropical to "Super Precision," and — uniquely — one of the most celebrated corporate dial stories in all of watch collecting. We know the difference between a standard-dial ref. 5500 and a gilt Super Precision example from 1963, and we know what a genuine Domino's Pizza Air-King looks like and what it's actually worth.

If you have an Air-King in any condition, any era, any configuration — including corporate dials, precious metal variants, or anything unusual — we want to evaluate it. We offer based on what the watch actually is, not a generic category price, and we bring the same depth of attention to an Air-King that we bring to a Daytona.

How It Works

A Simple, Discreet Process

01
Submit Your Watch

Use the form above or contact us directly. For vintage Air-Kings, photographs of the dial in natural light are essential — dial text configuration and lume condition drive much of the value. For corporate-dial examples including the Domino's Pizza Air-King, photograph the logo printing at six o'clock as clearly as possible. Include the reference number if you have it.

02
Receive Our Assessment

We respond within 24 hours with a preliminary offer. For vintage Air-Kings with unusual dials — tropical, gilt Super Precision, or corporate variants — we may request additional photographs before confirming. For the current 116900 and 126900, box and papers status should be noted at this stage.

03
Agree on Terms

Once we examine the watch in person or receive it via fully insured shipping, we confirm our final offer. No obligation to proceed at any stage.

04
Receive Payment

Payment is made promptly following final agreement and authentication. Wire transfer, check, or other arrangements available to suit your preference.

Common Questions

Frequently Asked Questions

Yes. We work with clients throughout the United States and internationally. Submit your piece through the form above with clear photographs of the case, dial, caseback, and any paperwork. We will provide a preliminary assessment promptly and can arrange fully insured shipping or a private appointment at our Southampton flagship boutique — whatever is most convenient for you.

Begin the Conversation

Ready to Sell Your
Rolex Air-King?

Reach us by phone, email, or through the form above. Private consultations available in Southampton and New York.