Own a piece of history... Rolexes legacy is as the leader of iconic technical tool watches having created many patented innovations including the screw down crown, anti-magnetic casing, helium release valve, the ratchet bezel... “This Rolex watch spent 20 minutes on the Pacific ocean floor, 35,797 feet down, and came up ticking!” raves a vintage 1961 ad for Rolex’s Submariner series. The then-director at Rolex, Rene P. Jeanneret, was an enthusiastic diver, urging the brand to create a “sport” watch that could withstand the elements, yet look elegant enough for formal occasions.