A bespoke Rolex timepiece that reminds you to enjoy where you are now.
Discover Our Custom 41mm Datejust
The History
In 2016, former Parisian boutique Colette tapped MAD Paris for a unique take on the Milgauss. This limited-edition interpretation reads "Who cares I'm already late" and features jumbled numbers in addition to the iconic Rolex crown logo and original Milgauss hands.
Shop Our 'Who Cares' Watch in Blue
A Glenn Bradford Exclusive
Inspired by the five Colette x MAD Paris "Who Cares" watches that were produced, we brought the original design concept back to life with a baked enamel dial, custom artwork and Milgauss hands.

Available for the Rolex Milgauss or Datejust 41 in your choice of pink or blue. Each timepiece comes with its original Birth Dial, Hands and Box.
Only Available at GlennBradford.com
Our Latest Bespoke Rolex Project
We love getting collaborative and creative with clients, so when Jessica and Andrew asked us to refinish a Rolex Datejust 41 in a flamingo pink with an Eiffel Tower to signify their family heritage, we couldn't have been more excited.

We are producing three additional Rolex Paris dials in various colorways and are always open to custom requests.
Schedule a Bespoke Appointment
Please note that we will be closed on Thanksgiving Day.
Schedule a Virtual Appointment
Glenn Bradford Fine Jewelry is an award-winning, family-run business based in New York with a legacy beginning to span two generations. We have been designing luxury jewelry with a deeper meaning for over 35 years. Our unwavering dedication to craftsmanship, quality and sustainability is seen across our bespoke and one-of-a-kind spiritual pieces.

With decades of experience, Glenn is also a world renowned vintage Rolex and Patek Philippe expert who curates the most coveted selection of rare watches. Our flagship store is located at 10-B Jobs Lane in Southampton, NY.
Southampton Holiday Hours
Monday-Wednesday: 12pm-4pm
Thursday-Saturday: 11am-5:30pm
Sunday: 11am-4pm
Or By Appointment
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