“Our iconic ‘Butterfly B’ logo was created by my fine artist wife & business partner Sharyn, incorporating our personal symbol, ‘The
Bradford Swirl’ which represents ‘Forever’ in my fine jewelry work, into a backward & forward B. The Butterfly represents a rebirth. It symbolizes the freedom to create, transform & renew our spirit. This iconic symbol is intrinsic to our life & style jewelry brand, & is integrated into each couture design.”
“While designing our flagship shop, my fine artist wife Sharyn chose the color palette in the form of alternating pale blue & white stripes to make our gallery space feel like the inside of a beautifully wrapped present.
The subtle blue is calming & is an element of texture on the walls.
This striping is iconic to our couture jewelry brand. It is integrated into all of our packaging & collateral marketing materials.”