“The Evolution of The Award-Winning Jewelry Designer”
Glenn Bradford is a Life-Inspired Fine Jeweler. He has won Multiple Design & Marketing Awards for his jewelry & watch designs-25 since the year 2000 alone.
Glenn was named “One of the Ten Most Up & Coming Stars of Bridal Jewelry” by Lustre Magazine & “One of the Top One Hundred American Fine Jewelry Designers” by The World Gold Council.
He is one of Newsday’s “Favorite Jewelry Designers”, was named “Crowning Jeweler” by Pulse Magazine and “Lord of the Rings” and “Jewelry Rock Star” by Milieu Magazine. His designs have been featured on the runway during NY Fashion Week. He is a TV personality and highly respected jewelry expert.
Glenn has cultivated a reputation and loyal following for magically transforming his clients’ sentimental and outre’-dated, nearly forgotten jewels into a fresh, innovatively versatile and timeless jewelry wardrobe, that suits each client’s sensibility and lifestyle.
Clients have been known to pack up their jewelry boxes, and travel by private jet or sailboat to visit Glenn in his namesake shop with locations in Port Washington and now in Southampton.
Glenn goes on an intimate and often cathartic journey with each of his custom clients, his self-professed muses. As he unearths their hidden treasures, he is both designer and spiritual guide. What is born out of this process is a magical, one-of-a-kind design that bears each client’s name.
These designs inspire his award-winning spiritual collections and are infused with the energy and spirit of these bespoke experiences.
Glenn states. “I am fortunate that I get to be creative on a daily basis. My partner in life and business is my wife Sharyn. She is my most cherished muse, my creative equal, my collaborator, my soul-mate. Together, we co-designed our creatively fertile shops where so much magic occurs.”
The shops were selected for the 2nd time as “One of Newsdays’ Favorite Jewelry Shops”, and as “One of the Coolest Jewelry Stores in America”, by a blue ribbon panel of jewelry experts assembled by InStore Magazine.
The carefully curated showrooms are dripping with Glenn and Sharyn’s spiritual award-winning jewelry collections, rare estate jewelry, loose gemstones and collectible timepiece collections set to the backdrop of Sharyn’s oversized and color rich canvasses that adorn the hand-painted striped walls. InStore magazine touted the gallery space as a blend of Soho and the Hamptons.
“We are Purveyors of Rarity, specializing in the most exceptional gemstones that include Golconda, Vivid Yellow, Intense Pink and Natural Blue Diamonds, Burmese Rubies, untreated Ceylon and Kashmir Sapphires…rare estate jewelry including signed Van Cleef, Cartier, Davd Webb, collectible timepieces including Patek Philippes and Rolexes…and we have curated an important collection for our shops,” states Glenn.
“Sharyn captured the essence of our shops with our current tagline ‘Vintage meets Modern’.
The Southampton Shop has propelled us into the next phase of our business plan, as we transform the ‘Glenn Bradford Brand’ back into a global powerhouse. We will be building both free-standing and shop-in-shops with strategic global partners who share in the Glenn Bradford Lifestyle Vision.
His Story Began
From an early age, Glenn always enjoyed working with his hands. He also developed a true sense of individual style, a trait instilled by his Mom, a fashion-clothing entrepreneur. Glenn’s Mom brought him on buying trips and always encouraged her youngest child to pursue his dreams and fostered his creativity.
The College and Early Professional Years
Glenn was admitted to a 7-year Dental Program at New York University. After finishing all requirements to enter dental school, he realized that dentistry was not his calling & transferred into a 5-year BS-MBA Program at NYU. This is when he developed his passion for watches & began his collection of vintage timepieces.
After Achieving his MBA in Finance & International Business with honors in the Fall of 1985, and working in corporate America, Glenn sharpened his marketing & business skills, He ultimately decided to leave his corporate career to pursue his dream-to become a designer. He launched Bradford Watch Company in 1987.
Limited Edition Skeleton-backed Chronograpgh
The Birth of an Innovative Concept in Watches
Though not formally trained as a jeweler or watchmaker, Glenn pursued his passion for vintage watches and fashion, thus launching his design career.
Glenn’s first Collection struck a chord with leading buyers & the Fashion Press. His Limited Edition Sterling Silver Timepieces, Bearing his Name, combined vintage elements with mod & sophisticated sterling silver bracelets. The original tag line for the Collection was “Tradition…One step ahead”.
The fashion elite discover Glenn’s designs
Glenn was one of the visionaries in evolving a true design movement-the transformation of the watch into a fashion accessory.
His Collections Were Featured in Exclusive Shops Internationally, Including Neiman Marcus & Saks. Today, Several Designs have Become Collector’s Items.
During this time, his award-winning watches and jewelry were featured on the pages and covers of countless magazines & newspapers.
Rising fashion industry stars including Vogue Style Director-Elissa Santisi & Kate Spade, then fashion editor for Self & Glamour were two of Glenn’s biggest advocates, adorning the likes of Naomi Campbell, Cindy Crawford & Elle McPherson with his watches & jewelry.
Harpers Bazaar, Fall 1989
Hollywood Celebrities, Authors and countless Rock stars including Ashley Judd, Sandra Bullock, Denzel Washington, Oprah, Janet Jackson, Billy Idol, Billy Joel, Bobby Brown, Danielle Steele…have been drawn to his work.
Glenn states, “It seemed that every time I turned on the TV that I saw some celebrity wearing my watches & jewelry. From the day-time soaps to the talk-shows to sitcoms, to dramas, to music videos, to feature movies, to magazine covers and spreads…it was really exciting.”
Glenn’s copyrighted symbolic message jewelry collection has even been worked into story lines of certain shows. For instance, The Guiding Light incorporated Glenn’s “Forever” jewelry into its story line to evoke a mystical aura around one of the show’s characters.
NY Times, February 1994
Leading Retailers & fashion designers turned to Glenn to create unique jewelry collections & marketing programs
By 1989, Neiman Marcus commissioned Glenn to create his premiere jewelry collection that coordinated with his watches.
He was thrust into the spotlight of pitching and being pitched by major players to evolve bigger marketing programs on an exclusive basis. Glenn traveled the world showcasing his jewels at exclusive trunk shows at their flagship shops.
LA Times, February 1988
In 1991, Glenn evolved a comprehensive program exclusively for Bloomingdales. He launched his collection of crocodile small leather goods, to coordinate with sterling silver timepieces featured on crocodile straps, and his sterling silver jewelry. Ads appeared in the New York Times and Esquire Magazine and his Collection was the centerpiece of two of Bloomingdales’ Christmas windows on both Lexington and Third Avenue.
Since those early days, Glenn and Sharyn have created many award-winning collections along with award-winning marketing campaigns, at all levels, including the launch of top-of counter programs for Federated Department Stores, their Affordable Luxe Collection for ShopNBC and their couture fine jewelry collections that are available at select fine courtiers, as well as in their own couture fine jewelry boutiques in both Port Washington and Southampton.
Glenn Bradford forms Licensing Agreements with Top Fashion Designers, Iconic Fashion Houses and Jewelry Concerns
Through the years, Glenn and Sharyn have consulted with major fashion houses, leading designers and jewelry concerns.
They have created and built new brands, designed several generations of jewelry collections, acted as co-creative directors, while developing comprehensive marketing campaigns and turn-key businesses for these clients.
They have also designed private label collections for leading retailers and designers.
Glenn consulted with Coach to launch their watch brand.
He also worked very closely with Kenneth Cole, in launching a comprehensive jewelry program for the brand.
From 1993-1995, Kenneth Cole Productions featured Glenn’s copyrighted collections.
In 2011, this Renaissance team was approached by separate concerns and formed two licensing agreements.
Glenn and Sharyn created a turn-key fine jewelry brand focusing on astrology and energy.
They also created Glenn’s namesake “Signature Collection”, their “Affordable Luxe Collection, inspired by their bespoke creations.
Glenn feels that everyone should own great design and launched this sterling silver and diamond collection on ShopNBC. His on-air charisma, product romances, tied to great design resulted in one sell-out after another.
Glenn states, “Our two most recent licensing deals were strategically valuable and began the process of re-establishing the Glenn Bradford brand as a global brand.”
This dynamic couple is now at the helm of a metamorphosis. They have assembled a team of seasoned professionals who have built billion dollar empires for other iconic fashion houses.
One of their brand ambassadors believes that the brand is destined to become the next Chanel.
Other jewelry insiders have been yearning for the next Yurman and believe that the Glenn and Sharyn are poised to assume the mantle.
“My mother instilled in me the confidence to always follow my heart, to live my passion. She instilled the confidence to be free to create, and I have always been optimistic that the outcome would be successful.
After all, I chose the path less traveled, and have been dogmatic in my pursuit of greatness and happiness in both my life and career.
Storytelling has always been at the heart of my designs. I am a visual designer. I am a conceptual designer. I am a functional artist and am highly intuitive.
Great design begins and ends with strong concept. My collections are conceptual in nature.
My premiere collection set a precedent in the world of fashion. I married the heritage of great Swiss watch-making with fashion, by merging hip sterling silver bracelets with iconic vintage-inspired watch design.
At the age of 23, I launched Bradford Watch with a single tray of sterling silver watches. First came Saks, then Nordstrom, Neiman Marcus, Barneys, Bergdorf, Takashimaya, Harrods…Within a year we had global distribution and were the darling of the fashion press. We provided a strong and focused concept, great design integrated with great storytelling. Out tagline defined our brand at that time:
‘Tradition…one step ahead.’
Neiman Marcus commissioned me to create my premiere jewelry collection to coordinate with my watch collection and set me on my path of becoming the multi award-winning designer and jeweler that I am today.
Falling in love, getting married, and becoming a father, influenced my design inspiration and I evolved into a life-inspired fine jewelry designer.
My first engagement ring was for my lovely bride; my multi award-winning ‘Love and Locket Collections’ were inspired by my daughter Tayler who prior to her first birthday would repeatedly point to my bracelet then to her own wrist. Our new tagline better reflected our brand, and our true life marketing campaign garnered much attention and awards:
‘Inspired by Life’s Precious Moments’”
Authenticity is at the heart of great design.
Glenn’s designs are indeed inspired by life. His muses include his family and his diverse group of bespoke clients.
He is inspired by his couture clientele who flock to him to reinvent their sentimental but outdated family jewels.
“Each time I create a piece of jewelry for a client, I go on a unique and often emotional journey with them. The design process is organic, uplifting and often cathartic,” explains Glenn.
“I never dictate design but guide my clients on this collaborative journey. The end result is something new and unique, and all about her or him. Each one-of-a-kind design is actually named for my respective client.
Our jewelry has become very spiritual. We are ‘Creating Jewelry with a Deeper Meaning.
Winner World Gold Council
We are preserving each client’s history and heritage, creating and perpetuating their legacy and the legacy of their loved ones.
I can’t help but think about my own legacy and about our brand. Sharyn and I hope that our children will come into the fold of our business to preserve and evolve what we have been building for most of our careers.
We are intrigued by iconic brands like Chanel, Cartier and Gucci and are excited to take this next leap as we transform our brand into a global brand and look forward to our logo being as recognizable.”